Pradhan Thandra is a multi-disciplinary designer and creative strategist with experience in designing products, leading projects, conducting research and coaching. He currently runs a research and design consulting start-up called Commonplace (www.commonplace.co.in). He works across industries including public health, advertising and research & design consulting. His work addresses various demographics, from highly urbanised settings like Berlin, New York, and Mumbai to rural communities within India. He has worked with Saatchi & Saatchi, Facebook, DDB, Animal Advertising and Vihara Innovation Network with clients like GSK, UNFP, Bill & Melinda Gates Foundation, and Uber India. His work has been nominated at Cannes Future Lions, The Webby’s, Communication Arts and in addition to winning ONE SHOW and D&AD awards. You can view his latest work at www.pradhan.space and his writing at https://strictlyconfluential.substack.com and follow him on Twitter (@pradhant) and Instagram (@pradhant)