HOW SICK IS VEGAS?
Theraflu
Produced at Saatchi & Saatchi, New York
Vegas is America’s sickest party destination. It’s got flashy parties, five-star hotels, luxury cars, and—with millions of people around—plenty of germs, too. So we wanted to remind visitors that even though there’s a good chance you could get sick in Vegas, Theraflu will be there to help you power through.
We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and photo kiosk that took heat-sensitive Thermoselfies of users.
The cumulation of everything showing people just how "sick" Vegas really is.
Out Of Home: Harmon Billboard
Hotstreak
VR
Thermoselfie
The Harmon Billboard
The billboard was connected to a Thermoscanner installation underneath (see below). The user's images are updated real-time on the billboard with the latest sick score of the area!
Thermoscanner
The installation gagues the heat signatures in your body and lets you take precautions.
Thermoscanner (UX/UI design)
The installation gagues the heat signatures in your body and lets you take precautions.
Out of Home - Posters
The out of home prints for the campaign.
Radiospot
Out of Home - Posters
The out of home prints for the campaign.
Mobile UX/UI
After taking the Thermoselfies at the Thermoscanners, the people got to check their images on a site that was updated realtime.
Sick Folk:
ECDs: Chris Moreira, Mark Schöller
Art Director: Teo Bazgu
Art Director (Intern): Pradhan Thandra
Copywriter: Kassandra Pollard
Copywriter (Intern): Joseph Thomas