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HOW SICK IS VEGAS?

Theraflu

Produced at Saatchi & Saatchi, New York 

Vegas is America’s sickest party destination. It’s got flashy parties, five-star hotels, luxury cars, and—with millions of people around—plenty of germs, too. So we wanted to remind visitors that even though there’s a good chance you could get sick in Vegas, Theraflu will be there to help you power through. 
 

We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and photo kiosk that took heat-sensitive Thermoselfies of users. 
The cumulation of everything showing people just how "sick" Vegas really is.

Out Of Home: Harmon Billboard

Hotstreak

VR

Thermoselfie

The Harmon Billboard 

The billboard was connected to a Thermoscanner installation underneath (see below). The user's images are updated real-time on the billboard with the latest sick score of the area!

Thermoscanner

The installation gagues the heat signatures in your body and lets you take precautions.

Thermoscanner (UX/UI design)

The installation gagues the heat signatures in your body and lets you take precautions.

Out of Home - Posters

The out of home prints for the campaign.

Radiospot

How Sick Is Vegas?Theraflu
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Out of Home - Posters

The out of home prints for the campaign.

Mobile UX/UI

After taking the Thermoselfies at the Thermoscanners, the people got to check their images on a site that was updated realtime.

https://www.howsickisvegas.com/

Sick Folk:  

ECDs: Chris Moreira, Mark Schöller

Art Director: Teo Bazgu

Art Director (Intern): Pradhan Thandra

Copywriter: Kassandra Pollard

Copywriter (Intern): Joseph Thomas

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