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QUID: THE BRUTALLY
HONEST FRIEND
Nationwide
D&AD New Blood Pencil 2017
Problem: Most of us are very poor at managing our finances, we usually end up broke at the end of every month.
Insight: In situations like these, it would be great if the banks helped us through but most of us don't tend to trust banks after various global incidents.
Idea: QUID is an AI Facebook bot that receives alerts from the Nationwide app when you're about to make poor decisions financially.
Case study
Print advertising
Outdoor billboards
Guerrilla marketing
Art Director: Ryan Leckie
Art Director: Pradhan Thandra
Copywriter: Pam Boschma
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